July 08, 2025
Spring is almost here, and if you’re thinking about listing your home in New York City, now’s the time to prepare. As a broker in this market, I can tell you: things are heating up—just not the way they used to.
Buyers are back, but they’re cautious, calculated, and looking for real value. Here’s what NYC sellers need to keep in mind before listing this spring.
You’re About to Have a Lot More Competition
Right now, inventory is still low—but that won’t last. Spring always brings a surge in new listings, and this year looks no different. In 2024, over 6,000 listings hit the Manhattan market between January and April.
With current inventory already climbing, expect a wave of competition across all boroughs and price points. If you’re going to list, make sure your home stands out—because you won’t be the only one hitting the market.
Buyers Are Shopping Again—But They’re Picky
There’s movement again. Buyers who sat out the winter are showing up to open houses, but this isn’t 2021. The days of frantic bidding wars are over. With interest rates still hovering near 7%, buyers are being smart, patient, and selective. If they don’t see the value, they’ll keep scrolling—or worse, they’ll wait for the next price drop.
Listing a Home Isn’t Getting Easier
Even with more buyers out there, selling a home in NYC is still a grind. The reality is, not every listing is making it to contract. In fact, more listings are being pulled off the market than are getting signed.
If your property isn’t priced to reflect today’s buyer mindset, it’s going to sit. Price it wrong, and you’ll spend months chasing the market down.
The Price Is the Problem—Almost Always
You can have a beautiful apartment, but if it’s overpriced, it won’t sell. Maybe it needs work, maybe the layout isn’t ideal, maybe it just doesn’t match the comps. Don’t assume your place is worth more than your neighbor’s just because you like your paint color better.
The market doesn’t care. If you want traction, price it based on how buyers see it—not how you feel about it.
Be Transparent—and Own Your Property’s Quirks
NYC buyers are sharp. They know a cover-up when they see one. Instead of hiding flaws, lean into them. Got a fifth-floor walk-up? Call it a built-in workout. Outdated appliances? Market it as vintage charm. Honesty builds trust—and trust leads to offers.
Spring can be a great time to sell, but only if you’re realistic and strategic. The right price, honest marketing, and a clear understanding of what today’s buyers want will give you a major edge. There’s business to be done—but it’s not automatic anymore. If you’re serious about selling, it’s time to get serious about strategy.
Disclaimer: This content is meant for informational purposes only and is not intended to be construed as financial, tax, legal, or insurance advice.
