CHALLENGE:
My client was selling their home after owning it for nearly 30 years, having maintained it meticulously. The challenge was finding the right buyer who truly understood the value of the property—especially with its finished basement and outdoor space. Additionally, the home was located in a flood hazard zone (requiring flood insurance), even though it had zero history of flood damage.
Action:
Within days of listing, we launched a comprehensive video and social media marketing strategy, combined with an aggressive open house push. Our goal was to create maximum buzz around the property, especially to capitalize on a small dip in interest rates. We made sure to highlight the value of the finished basement, perfect for extended family visits or a private space setup.
Result:
In less than two weeks, our marketing strategy delivered almost 37,000 impressions across all platforms. Thanks to strategic pricing and strong marketing, we secured a serious buyer represented by a strong broker. The home went under contract quickly, and my client smoothly transitioned to their next chapter.
