The client had previously hired other agents to sell the property, but unfortunately, none were able to get the job done or market the home effectively.When I took over the listing, I knew we needed to bring new attention to the property. It had already been sitting on the market, so we needed to give buyers a reason to take another look.
Once I was hired, I immediately ordered luxury staging to help buyers see the potential of the home and better understand how the space could be used.I also started a social media campaign with fun, comedic videos to get people talking about the property. In less than a week, the videos reached 50K+ views, and we had dozens of people come through our first open house.
The new marketing and staging worked. We were able to find a buyer who agreed to pay $30K over asking price.We did run into a few issues with the buyer’s financing, but we stayed on top of everything and worked through the hurdles. The buyer secured the loan, and we successfully closed the sale.
