Challenge
This home was a perfect fit for a family moving into the area for the school district — specifically Herricks, one of the top in Long Island. I knew the buyer would likely be coming from the NYC boroughs and willing to pay top dollar for the right property. So, everything we did had to speak directly to that buyer — from the marketing to the staging.
Action
Within two weeks of listing, we had the home fully staged by a professional. At the same time, our video marketing campaign took off, generating nearly 25,000 impressions. That led to a packed open house, with over 30 groups coming to see the home in under 14 days.
Result
Thanks to the targeted marketing and structured open houses, we received multiple offers — all above asking, all cash, and with no contingencies. After a round of negotiations, we chose the buyer we knew would lead to the smoothest closing.
