My clients originally listed their home with another broker who, unfortunately, just didn’t deliver.The experience left them disappointed — and their property sitting stale in an already saturated market.By the time they brought me in, the listing needed a complete reset. We were up against the challenge of reintroducing a home that buyers had already seen and passed on.
When we re-listed, I saw a major opportunity: the property sat on a double lot. Which had been completely overlooked in the previous marketing.With the neighborhood seeing an influx of first-time home buyers, I leaned into that narrative: Targeting buyers who weren’t just buying for now, but who wanted room to grow over time.Every piece of marketing was tailored to highlight the long-term potential of expanding on a rare double lot.
Within 4 weeks, we locked in a buyer who was actively looking for something with expansion potential to support his growing family.We went under contract quickly, and while the deal moved forward, I immediately started the search for my clients’ next home.
